Odekunle SIGNAL

Branding Lessons From Around Africa – By Ifemidayo Odekunle [@IFM4Real]

from last week we mentioned…

  1. Create a Movement
  2. Use Social Media to Establish Relationships
  3. Never Underestimate the Power of Youth
  4. Utilize Multiple Tools and Channels

What is clear from the Africa uprisings is that one way or another, important messages will find their way through a community – if one channel is blocked or unavailable, and messages with power will flow freely to others.

Similarly, consumers will access information they want in whatever way is readily available. In our increasingly interconnected world, there are many channels of communication, including social media, traditional media, advertising, and whatever comes next. The bottom line is that brands must reach their customers on their own terms and time. Creating a broad digital footprint by integrating with various touch-points and channels generates traction and allows brands to stand out among the clutter.

The protests with the Bring Back Our Girls have broad implications, none more important than the ability of a determined group of people to connect with each other and effect real change. Marketers should take careful note.

Next week, I will be sharing how important branding is in the coming political campaigns and how it helps in successful election of your candidate.




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