Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at..
Fellow Nigerians, thanks for this special honour and privilege of inviting me to speak to you in Perth, Australia. This..
There is a quote people attribute to Russian playwright, Anton Chekhov “any idiot can go through a crisis, it’s the..
Fellow Nigerians, I often wonder why an average Nigerian politician is so squeamish. They love and crave power but eventually..
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy..
Fellow Nigerians, let me state categorically that the great fun is about to begin in our dear beloved country. Walahi...
Fellow Nigerians, this headline may sound somehow bizarre but that is the reality on ground in our country today. In..
Fellow Nigerians, let me say exciting times are here again. You may ask what is so exciting about this period..
Implementing Brand positioning, ensuring all stakeholders are aligned with the brand in terms of corporate identity, messaging and imaging. Creating..
Fellow Nigerians, please, permit me to enlarge this subject as much as possible. Nothing is more crucial than getting the..