Growing a business is very similar to growing a child. Before raising your ‘child’, you need to name it first, so..
Fellow Nigerians, let me do a recap of my last column for the benefit of those who might have missed..
Fellow Nigerians, unbeknown to many of our people, the battle for who becomes our next President has already started in..
Fellow Nigerians, there is nothing more critical and important to us than the issue of electricity. Any country that continues..
Many firms and brands don’t know what to focus on, and often don’t know what to do with their products,..
Over the last few weeks I have discussed various ways to protect yourself and your computer from malicious users and..
Fellow Nigerians, this has been a week of feverish action and frenetic activity between Nigeria and Great Britain. I assume..
Brand and Marketing? Leaders are sometimes confused about the difference between brand and marketing. This is not surprising because they..
Image Caption: Presidential Candidate of the Action Congress of Nigeria (ACN), Mallam Nuhu Ribadu visits the Lagos residence of Chief..
…continuing from last post Brand Essence- Your brand essence is the sweet spot where the unique elements of your brand intersect...