#DesignYourDestiny | Credibility As Essential Element of Greatness – By Henry Ukazu

Dear Destiny Friends,

One of the most endearing qualities of all great people, companies, businesses, leaders, and friendship is credibility. Credibility is a currency if properly nurtured. It works like character. When you have good character, it will be easy for people to work with you. No matter how smart, intelligent, or hardworking you may be, without good character, it will be difficult for you to be accepted. The same principle is applicable to credibility. Every employer loves to hire a credible employee. Nobody likes to associate with a person who is not credible.

Credibility works out what an employee has on the resume. Credibility in this case refers to attitude, mindset, personality, orientation and understanding of life.

What actually is credibility? Credibility is the quality of gaining legitimacy, trust, integrity and dependability in a person or organization. When you have credibility, people will naturally be attracted to you. According to Aristotle, the three C’s of a credible leader are competence, character and caring. Any leader that possesses these traits will endear himself to the people.

If you really want to succeed, you must be intentional. One of the intentional steps you need to take is being credible. When people perceive you as being credible, it will be easy to associate with you. It truly takes more than credibility to succeed; you need discipline, concentration, consistency, accountability etc.

Credibility works in different ways. It can be ascertained by direct evidence which is basically first-person experience. This works when people meet and interact with you; they’ll be able to determine who you truly are and what you represent. Secondary evidence is ascertained from indirect sources which can be what people read about you or even what people who have experienced about you which they either say or publish for the world to know about you. Then, we have indirect evidence which is derived from effective presentation. You must establish primary or direct evidence first before people can believe you.

Nobody establishes credibility by speaking, people establish credibility by their actions which must be verified. Isn’t it true that circumstances don’t say who you are, rather it establishes who you are?  You must establish credibility for people to believe in you. When you have been tested and trusted, then, secondary and indirect evidence will begin to key in.

One of the packages that normally comes with greatness is credibility. This is because greatness always comes with a price. You don’t attain greatness by accident. You must put in the work which will entail denying yourself some hours of sleep. In such cases, you’ll have to sleep late, wake up early. This is necessary because you will have enough time to enjoy your sleep when you are done building your brand. A major mistake people engage in life is trying to reap when they have not sowed. There are cases when lazy people like to eat fruits they haven’t planted.

For instance, while some Bank Chief Operating Officers, corporate titans, Captains of industries and successful entrepreneurs have paid the prices by investing their time and money into their business, are sleeping, a budding entrepreneur or employee will want to enjoy the same amount of sleep without investing their time and money in their craft. It takes diligence to establish credibility.

 As Christians, the Book of life made us understand, God rested on the seventh day after creating for six days straight. What does that tell you? You must put in the work first before you can rest. People will have to see your credibility before you can earn their trust. It’s instructive to note that God didn’t rest on the first or second day, but it’s quite unfortunate most people would like to rest on the first and second day without putting in some work. God rested on the seventh day, why are you resting on the first day or second day? You will have to establish trust, diligence, and competence before you can rest which will ultimately give you some credibility when people have seen your work.

At a stage in life, all that is important is loyalty and trust, at this stage, people are not concerned about your money, words, perceived actions and understanding of life, they just want to know if you have their back when the chips are down, it is on this stage that circumstances don’t say who you are, rather it reveals who you are.

In any sphere of life, you must establish credibility for people to take you serious. When you are credible, people will want to do business with you, people will trust your judgment, and people will see you as a reliable resource person.

The question you may want to ask is how do you establish credibility? To establish credibility, you must be consistent in words and actions, you must be honest, you must learn and be knowledgeable, you must spend time to do the needful, you must be accountable, and you must be principled by not comparing yourself with others. You must stand for the values you believe in, even if it means standing alone as opposed to following the bandwagon.

In conclusion, in all you do, endeavor to establish credibility by building good human relationships beginning with your family, close friends, business partners, associates and the public at large. Trust me, when you do, you can be rest assured your name will be announced where you don’t imagine and you’ll be a treasure to behold.

Henry Ukazu writes from New York. He’s a Human Capacity & mindset coach. He’s also a public speaker, youth advocate and creative writer. He works with the New York City Department of Correction as the Legal Coordinator. He’s the author of the acclaimed book Design Your Destiny – Actualizing Your Birthright To Success