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4 Keys to Make Your Brand Stand Out From Competitors – By Ifemidayo Odekunle [@IFM4Real]

Many firms and brands don’t know what to focus on, and often don’t know what to do with their products, turning them into one of the ‘common’ unheard brands.

People obviously prefer buying products from popular brands. Popular brands are brands that can make themselves ‘stand out’ from any other brands. For a brand to stand out from millions of existing brands, it needs more than just barely ‘selling’ their products.

Focusing barely on selling products is a big common mistake many start-up companies and new brands make. It is right that the ultimate purpose of creating a business is to sell your products. But, note that people don’t want to buy products from unknown brands. And here is, the 4 keys to make your brand stand out from competitors:

  1. Create authentic and original goods or ideas.

Authenticity and originality on products usually attract new customers. People want something new and unique, but keep this in mind, uniqueness doesn’t always mean useful. So, for a brand to stand out, the first thing to do is to create something that is not ‘common’. An example is the Apple products; they are always not the regular product. Something always makes them stand out. The physical feature, the accessories or apps always makes the difference.

  1. Put quality into your products.

This goes without saying. People look most for items with the highest quality. They don’t want the products to harm them for being unguaranteed. So, the next step for you to stand out is to create an original with high-quality products. GTBank has shown so much quality in their services to customers that we can recognize the brand anywhere in the country.

  1. Give your customers exactly what they want and need.

Brands like Microsoft understand their customers. Microsoft Paint was originally planned to be removed and replaced with Microsoft Fall Creator. After receiving a lot of their customers’ critics about removing Ms Paint, Microsoft decided not to remove Ms Paint. This marketing move helps Microsoft retain their customers. You can offer the market the things they want and need the most. And by fulfilling it, they will appreciate your brand, and your brand will surely stand out.

  1. Promote your brand.

After fulfilling the three previous aspects, you are ready to go. Promoting your brand is an obvious statement, but you can’t just recklessly put a massive amount of promotion. You have to understand which market wants your products the most, carefully understand market behaviour, find their locations, their genders, etc. Focus your promotion in the right place.

Follow these tips, and your brand is sure to stand out. Read more articles about brand and branding strategy here.


Ifemidayo Odekunle is an IBX Orange Academy graduate. He calls himself the Brand Engineer because he designs and creates brand processes and ideas for Small and Medium Scale Enterprises. He writes and shares thoughts on Branding generally. Follow him on Twitter @IFM4real



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Copyright 2017 SIGNAL. Permission to use portions of this article is granted provided appropriate credits are given to www.signalng.com and other relevant sources.

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