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Fashion Signal

6 New Ways to Smell Better Than Ever Before

You’re no longer limited to “musky” and “aftershave” in the cologne world, thanks to these smart scent-makers…

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FOR THE VINYASA GUY

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Aēsop Tacit

The company that brought you high-design hand wash steps into the scent game with this surprisingly herbal (is that basil? but, like, in a good way?) scent. It’ll add some serenity now to another day crammed with meetings.

$110 |1.7oz.| aesop.com

 

For The Tailor-On-Speed-Dial Guy

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Ermenegildo Zegna Mediterranean Neroli

Neroli’s a bitter-orange essential oil, which sounds like a bad thing—until you realize that it’s the olfactory equivalent of two pre-dinner Negronis. Which is to say: wonderfully bracing.

$200 |4.2 oz.| zegna.com

 

For The Weekend-In-Miami Guy

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Givenchy Gentlemen Only Intense

Lots of dudes seem to think that a nighttime fragrance ought to be cranked up to 10. Givenchy proves it knows better with this peppery, woods-heavy scent. Subtlety is its own reward, gentlemen—in life, and especially in nightclubs.

$92 |3.3 oz.| sephora.com

 

FOR THE WEEKEND-IN-SANTORINI GUY

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Dior Sauvage

Beach by day, beach by night, beach by moonlit skinny-dipping—this one (with fresh bergamot and a lab-derived version of ambergris—yes, like from whales) has got you covered.

$72 |2.0 oz.| dior.com

 

FOR THE “NOT MY FIRST HELICOPTER RIDE” GUY

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Dolce & Gabbana Velvet Exotic Leather

They call it Velvet Exotic Leather for a reason. It’s simultaneously soft and masculine, like the motorcycle jacket we keep telling you to buy (and break in over 20 years).

$225 |1.7 oz.| saksfifthavenue.com

 

FOR THE “REPAIRS HIS OWN MOTORCYCLE” GUY

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Polo Supreme Oud

Oud is the smoky wood extract that’s blown up in the world of fragrances. Leave it to Ralph to take an often extreme scent into deeply wearable American-guy territory.

$125 |4.2 oz.| ralphlauren.com

 

[GQ]

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